For the past 8 years I've been working as Product designer and is where everything I love about design come together. As a product designer I can combine strategy, designing for people and delivering experiences that help people with their day by day life.
Academic Background
Advertisement & Communication @ Anhembi Morumbi
Marketing Research as part time credit
Graphic Design @ Panamericana Arte e Design
Master in Typography @ SENAC - Two year program
UX Strategy @ ESPM
Design System & OPS @ Meiuca
Professional journey
As graphic designer - Art Director
2005 - Decathlon sporting goods
2008 - Trip Editora
2011 - Billboard
2012 - Dafiti
2013 - Abril Publishing
2014 - Futurebrand, Pharus Design
As Product designer
2015- 2017 - Concrete Solutions
At Concrete Solution I worked as consulting designer for the Latin America's biggest private bank, where together with Huge Inc and the in-house design team on their app redesign.
The second stage after app validation was to lead a UI team to apply the new design.
2017 - Ciclic
During almost two years I was part of the day zero of Ciclic from branding and naming process together with Futurebrand, including focus groups for concept validation, visual design, typographic choice and then I was the responsible for guiding the brand into UI.
I had also roles of UX testing, from writing an usability test, interviewing and validating with real people, conducting workshops with team and stakeholders, implement metrics into flows.
2019-2020 - Lendico
As lead Designer my role is mentoring the design team on how we could tackle the product challenges that we have, not by saying what they should do but how could they do and leave them free to work end to end on the project, from the discovery, user testing and hand off to the development.
2020 - Zup Innovation
My key roles were to help clients to implement the design process inside their products, from discovery to delivery.
2020- 2021 - Acesso Bank
Run interviews with stakeholders, conduct workshops to come up with a testing proposal to their product. Validate with users;
July / December 2021 - Picpay
Work alongside to legal team to create a solution to their end account product
2022 - Kavak
Languages
Portuguese as native language
English - Fluent
Spanish - Advanced
Swedish - Intermediate
Japanese - Beginner